Life Insurance Advertisement
Jul 13 2016 love all of these vintage advertisements for insurance companies.
Life insurance advertisement - Developing the right ad campaign for insurance consumers with a message and pitch that resonate with people from all walks of life can be daunting. Over the years i ve saved some of the most inappropriate insurance advertisements i ve seen. According to a 2017 aite group report the life insurance industry was projected to spend 5 6 billion in advertising and marketing in 2020 up 49 from 3 7 billion in 2016.
The ad you use to target 18 24 year old males won t be the same ad that works when targeting 35 45 year old females. Over the past 5 years life insurers have been increasing their advertising and marketing budgets to increase consumer awareness and garne r greater mindshare. One of the more difficult parts of running a facebook ad is identifying the need for life insurance among their users.
Identify the need first sell second. After 10 years in the life insurance industry i never cease to be amazed at the depths insurance marketers will crawl down to in order to make a few more sales. A heartwarming ads from thai life insurance.
